SMX - Losing Your Cookies: CCPA, The Cookiepocalypse, and IDFA Deprecation

During Search Engine Land SMX Abby Matchett of Bounteous, Simon Poulton of Wpromote, and moderator Greg Sterling held a panel on "Losing Your Cookies: CCPA, The Cookiepocalypse, and IDFA Deprecation."

Attendees learned:

• How to develop and deploy alternative methodologies for targeting and tracking in a post-IDFA world
• More effective build consent-based customer relationships for long-term success
• How to generate improved campaign outcomes and revenue across cookieless environments

To learn more on navigating the upcoming ban on cookies, we recommend reading Abby Matchett's blog "Google Chrome & Third-Party Cookies - What You Need to Know."