Accelerating digital ordering, loyalty, and operational innovation

Chris Crichton

SVP of Business Development

Chris is a respected industry leader and SVP of Business Development, bringing decades of deep expertise in the restaurant and convenience sectors. His career has been dedicated to driving revenue growth, client management, and delivering results across digital, mobile, CRM, loyalty, direct response, and brand marketing. A trusted partner to leading brands, Chris helps businesses leverage digital innovation to enhance customer engagement, increase AOV and order frequency, and drive sustained comp sales growth.

Abbey Karel

VP of Business Development

With a background in Mobile Product Management in retail, Abbey’s focus is on deeply understanding client’s needs to optimize global teams throughout the product lifecycle and driving strategic, long-term partnerships centered around co-innovation. Prior to her current role, Abbey led the largest and most strategic client relationships at Bottle Rocket (an Ogilvy Company) and was an Ogilvy Top-25 Global Client Leader. She also helped pioneer native applications for Kohl’s and JCPenney, as well as both brands’ in-store digital innovation.

Katie O’Dell

SVP, Principal Client Partner

Katie is a dynamic and results-oriented leader with an entrepreneurial spirit, dedicated to helping her clients achieve their business objectives through data-driven strategies. With over two decades of experience in both B2B and B2C sectors, she has carved a niche for herself as an innovative digital marketing leader. Throughout her career, Katie has worked with several Fortune 500 companies, making significant contributions across industries, including Dining, Convenience, CPG, Retail, and Automotive.

Rob Tedesco

SVP of Product

Rob Tedesco is a digital product executive specializing in transformation, AI/ML innovation, and customer-centric experiences. As Head of Product within the Restaurant Group at Bounteous, he advises Fortune 500 brands on product strategy while leading the firm’s Product Management practice. Previously, he was VP of Digital at Subway, driving a 20x increase in digital sales through app, web, and loyalty innovations. An entrepreneur and patent holder with 300+ innovations in eCommerce, Rob combines strategy, execution, and leadership to drive impactful growth.

Mike Maxwell

SVP of Technology

Mike is a seasoned technology leader and solution architect with over a decade of experience driving innovation for Dining and C-Store clients at Bounteous. He played a key role in building the NomNom platform, which powers more than $3 billion in annual online revenue for many of the top 50 brands in the industry. A trusted advisor to CTOs and IT leaders, Mike provides strategic guidance on cybersecurity, AI, e-commerce, and data. With a product-driven mindset, he ensures his team delivers business value with efficiency and impact.

Aaron Hughes

VP of Experience Design

With over 15 years in the digital agency space, Aaron is driven by a passion for crafting unforgettable customer experiences. He leverages deep industry knowledge to build strong brand relationships through emotionally engaging client-to-customer interactions. By integrating emerging technologies, like AI, within the creative processes, he inspires the Bounteous team to develop innovative, data-driven solutions that enhance every touchpoint of the customer journey. Collaborating cross-functionally, he strives to create seamless omnichannel environments that balance human-centered design with cutting-edge technology. His work with brands like Dutch Bros, Texas Roadhouse, and Pepsico highlight his dedication to aligning technological advancements with evolving consumer needs for transformative business growth.