INBOUND 2016 - Go Beyond Hit Counting: Making Analytics-Informed Marketing Decisions

At INBOUND 2016, Jon Meck led a session on how to go beyond hit counting by making analytics-informed marketing decisions.

Session Details

This session offered concrete takeaways and goals for your organization to become more "data-driven." Using the free Google Analytics as a model for other platforms, learn how to best integrate with other services, confirm or challenge your beliefs about Google Analytics, and learn how to hyper-customize Google Analytics to your specific organization and its goals (both micro and macro).