Partnering to Deliver Better Customer Experiences in the Healthcare Industry
Our goal in working with a leading retail pharmacy was to improve their digital experience and change how patients and customers view their health and wellness. To accomplish this mission, we teamed up to migrate to a single, unified MarTech architecture for customer journey orchestration.
- 6Months to launch Real-Time CDP
- 92%Increase in Campaign Performance
- 30Personalized Campaigns
Driving Personalization in the Healthcare Industry
Together, we made significant strides in delivering personalized, connected, and seamless experiences at scale through adopting and evangelizing Adobe technology.
A Dose of Data Wellness
The foundation for the digital campaign began with adopting Adobe Real-Time CDP (RTCDP).
Digital Strategy
Enterprise Analytics
Customer Data Platforms
Custom Training
Personalization
Digital Experience Platforms
Building the Foundation for Improved Digital Experiences
We worked alongside the client’s Enterprise MarTech Team to achieve a groundbreaking implementation of Real-Time CDP in just six months.
Providing More Personalized Customer Information
Bounteous connected four data sources to provide audience data to two activation channels: Adobe Target and Braze.
Co-Innovation in the Healthcare Industry
Advancing an improved digital journey helps put better health within reach, enabling improvement through data and technology.
Establishing Healthy Analytics
The client had abundant customer data from three different sources, and they needed an optimized view of their site and app analytics.
Enterprise Analytics
Customer Data Platforms
Custom Training
Data Science
Data Management
Unlocking the Potential of Data in Healthcare
We set standards for data collection across all sites/ apps in various ecosystems using an enterprise-level schema in AEP Experience Data Model (XDM).
Activating Personalized Marketing Campaigns Through Data
We supported the client’s MarTech team with Adobe Analytics and Target migrations in the Adobe Experience Cloud.
Data Drives Better Understanding of Patient Healthcare Experiences
Unlocking insights through data can help better align consumers with their healthcare needs.
Enabling Relevant and Personalized Campaigns
The retail pharmacy uses its website to communicate with a wide range of customers. Investing in the Adobe Marketing Cloud has allowed them to enhance their personalization capabilities, with the ability in the future to expand across analytics, content, and audiences.
Digital Strategy
Customer Data Platforms
Personalization
Customer Engagement
Conversion Optimization
Digital Experience Platforms
Refining Audience Targeting to Enable Personalization
We partnered closely with the client’s data team to centralize data through RTCDP to enable personalization together utilizing Adobe Target.
Custom Preferences Paving the Way in Personalized Healthcare
We began activating testing and personalization campaigns and executed more than 25 personalized campaigns on their website.
Proving Use-Case Scalability
The retail pharmacy partnered with Bounteous to migrate the organization to a single, unified MarTech architecture for customer journey orchestration.
Digital Strategy
Custom Training
Personalization
Customer Engagement
Digital Experience Platforms
Evangelizing Journey Orchestration
Bounteous partnered with the client following our strategic co-innovation framework to implement several Journey Optimizer use cases to prove value from the platform and set the foundation for personalization at scale.
Managing Customer Journeys
Bounteous demonstrated how AJO could effectively integrate with Adobe and other MarTech technologies to orchestrate cross-channel messaging for use cases such as web personalization.
Driving Value in Healthcare
Prioritizing doing things better and doing better things helps us make improvements to existing digital experiences and optimize the customer journey.
Together with Bounteous, the client was able to help customers on their path to better health by providing personalized, connected, and seamless experiences at every interaction. Bounteous helped deliver strategy and execution, implementing new tools and processes to enable a seamless flow of data and insights.
