HSMAI - Digital Marketing Strategy Conference

Google delays third-party cookie deprecation in Chrome, focusing on Privacy Sandbox APIs. Emphasis remains on first-party data and privacy.

From a technology perspective, iframes are ancient. Microsoft introduced them in the 1990s when websites were starting to become popular.

As Universal Analytics sunsets for all users (the standard properties were deprecated last year), with a final closure for enterprise users set for June 30th, 2024, it's time to look forward.