SMX West 2020 - Getting Reports Right
Speaker Session
Event Details
This event occurred on Thu, Feb 20, 2020
San Jose Convention Center, 150 W San Carlos Street, San Jose
February 20, Samantha Barnes and Abigail Matchett hosted a session at SMX West.
During this session, Samantha and Abigail covered the following items:
- Spend less time reporting and more time analyzing and finding insights
- Minimize the effects of a cookie loss in an ITP world
- Reduce the fractured nature of reporting with a clear measurement strategy
- Use CAM methodology (Contemplate, Automate, Mitigate) to improve your reporting
- Know what's really hot (and useful!) in reporting
Speakers
![Samantha Barnes Samantha Barnes](/sites/default/files/styles/about_employee_thumbnail/public/bio-images/samantha_barnes_0512.jpg?itok=gQFMKCNk)
Senior Director of Google Innovation
![Abby Matchett Abby Matchett](/sites/default/files/styles/about_employee_thumbnail/public/bio-images/abby_matchett_0219.jpg?itok=p5SwT3Ay)
VP, Data Strategy