Domino's Pizza of Canada

Domino's Pizza of Canada wanted to support a growing customer base online. We helped them reach customers at the moments that matter most, with platforms that are simple and easy to use.

Founded in 1983, Domino's Pizza of Canada is the Canadian franchisee of Domino's. With 540 stores nationwide in every province in Canada, Domino's Canada is an industry leader in both delivery and carryout pizza. Our strong strategic partnership dates back to 2008 and is based on identifying local market trends in the digital technology and marketing landscape to meet consumer demand with innovative outreach and brand experiences.

Download client story

Delivering Smiles

We partner closely with Domino's Canada to maintain their digital hub.

Our team takes the guesswork out of technology so the Domino's Canada team can focus on delighting its loyal customer base.

Full Platform Management

Bounteous supports all codebases and improvements for desktop/mobile sites and apps.


Dynamic pricing, custom local coupon curation, and other regional capabilities have all been added by Bounteous to enhance the Canadian market where it differs from its U.S. counterpart.

It Takes More Than a Great Experience

Collaborative roadmapping and co-innovation are the keys to growing a digital business.

Safety-First Pickup

Bounteous developed and deployed contactless order pickup in 2020 to keep customers and employees safe.

Franchise Growth Program

Wawa Recharger energy drinks were a new extension of the specialty beverage line. Wawa needed support to make this launch as exciting, electrifying, and flavorful as the drinks themselves. Together, Wawa and Bounteous created content for tactics outside the traditional and digital channel, including the Wawa 250 stock-car auto racing event in Daytona, Florida. We developed social content and were on-site to capture photography mixing the vibrant Recharger drinks with fans and excitement from the event.

Innovative Loyalty Program

We maintain and drive a best-in-class loyalty program for Domino's top user segment, accounting for 75 percent of online transactions.

Building Community With User-Generated Content

Craveable and Canadian! We've crafted a story that resonates with Canadians by leveraging UGC across social media channels to humanize the Domino's Canada brand. We’ve created a relatable and authentic presence in the marketplace by considering content through a national and local lens.

Insight Leads to Action

Critical insights inform every decision of our joint marketing plan.

Media Mix

Our media strategists continually update media plans to drive success, leveraging a true omnichannel approach. YouTube video ads build brand awareness while private OTT and video buys reach sports and gaming fans. Innovative SEM campaigns cover local searches and app promotion. Programmatic display reaches loyalty members based on purchase prediction, achieving a +6.8x incremental return on ad spend.

Making the Most of Google Marketing Platform

We leverage technologies like Analytics 360, Optimize, Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Cloud Platform to provide Domino's Canada with a smarter marketing machine. Our collaboration was featured in Google's Marketing Playbook on Page 21.

View Google's Marketing Playbook


Digital Flow is Key

Digital Flow enables data from every stage of the customer lifecycle to power new customer outreach opportunities. Bounteous and Domino's Canada surprise and delight customers as a result.

Testing New Channels

We've placed creative ads on Snapchat, Twitch, Amazon, and OTT during sporting events.

Video Concepts

Bounteous sources production agencies who can realize our concepts and visions.

Gamers Gotta Eat

We've placed unique video ads during Canada's biggest eSports events and on Twitch.

Video Concepts

Bounteous sources production agencies who can realize our concepts and visions.

Co-Innovation Creates Delicious Growth

Strong partnerships can lead to incredible growth. We're proud to collaborate with Domino's Pizza Canada on all things digital. They are now the #1 pizza company in Canada.