Google Analytics Training

Is your company having the familiar “so much data, so little insight” problem?

At our Google Analytics trainings, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to event tracking to cross-domain tracking, we’ve got you covered.

We offer three full days of training, starting with our introduction in Google Analytics 101 all the way to technical implementation in Google Analytics 301. Pick which course is best for you, or come for the full three days.

Our trainers are actually consultants here at Bounteous, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.

Google Analytics 101

Learn the basics of Google Analytics (Universal Analytics) and build an understanding of reporting on site performance by looking at your website users, traffic, content, and conversions. Perfect for people who are new to web analytics in general, new to Google Analytics, or just need a refresher on the basic Google Analytics reports and tools.

The Google Analytics courses are focused on Universal Analytics. Each course will include a summary of Google Analytics 4 Properties and notable differences and recommendations. Check out our Google Analytics 4 Properties workshop to learn more about this new version of Google Analytics.

Business Benefits
  • Learn key concepts and vocabulary.
  • Learn how to navigate Google Analytics reports with a hands-on walkthrough of the Google Merchandise Store Google Analytics Demo Account, a real ecommerce website with live data.
  • Analyze who is coming to your website, from which marketing channels they arrived, what actions they took on your website, and whether they converted.
  • Get a deeper understanding of your customers.
  • Interpret and communicate the role of your website in customer journeys.
Who Should Attend?
  • Digital strategists and marketers
  • Content creators, merchandisers, UX practitioners, and SEO managers
  • Data technicians and engineers
  • Communications specialists with digital responsibilities
  • Common attendee roles: Digital Strategist, Communications Specialist, Digital Marketing Manager, Digital Analyst, UX Designer
Need-To-Knows
Course Overview

Getting Started with Google Analytics
Orient yourself with GA, including an overview of the GA account structure, user management, reporting features, and foundational concepts and terms.

Acquisition Reports
Learn how to spot which channels and advertising campaigns are bringing customers to your website.

Behavior Reports
See the most popular pages on your site and gain visibility into how people are using your website’s search bar to find the content they need.

Audience Reports
Learn where your audience is coming from geographically, whether they’ve been to your site before, how often they come back, and technical information about their browser, screen resolution, and device.

Conversion Reports
Learn how to define and report on website goals and how to measure and improve progress against objectives.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.

Google Analytics 201

Do you have an understanding of the basics of Google Analytics (Universal Analytics)? Enhance your skill set with this course to learn about analytics strategy, advanced reporting features to get more out of your data, and additional features to customize and personalize your reports. Google Analytics 201 is perfect for people who are comfortable with the basic reports in the Google Analytics interface or who have taken the Google Analytics 101 course.

The Google Analytics courses are focused on Universal Analytics. Each course will include a summary of Google Analytics 4 Properties and notable differences and recommendations. Check out our Google Analytics 4 Properties workshop to learn more about this new version of Google Analytics.

Business Benefits
  • Learn how to navigate Google Analytics with a hands-on walkthrough of the Google Merchandise Store Google Analytics Demo Account, a real ecommerce website with live data.
  • Contextualize your data with an analytics strategy.
  • Leverage lesser-known features to find the data you need, faster.
  • Learn how to customize Google Analytics to report on what’s most meaningful to your business.
Who Should Attend?
  • Digital strategists and marketers
  • Content creators, merchandisers, UX practitioners, and SEO managers
  • Data technicians and engineers
  • Communications specialists with digital responsibilities
  • Common attendee roles: Digital Strategist, Communications Specialist, Digital Marketing Manager, Digital Analyst, UX Designer
Need-To-Knows
  • Attendees should be familiar with Google Analytics reports, metrics, and dimensions including goals and/or eCommerce
  • Attendees should have a basic understanding of the concept of campaign tagging and how to identify different traffic types
  • It is strongly recommended attendees have access to a Google Analytics account prior to class.
  • Attendees should also have access to the Google Merchandise Store Google Analytics Demo Account. We will help you get set up during the training.
Course Overview

Intro and Reporting Review
Review reporting features covered in Google Analytics 101 including selecting a timeframe, navigating between reports, choosing metrics and dimensions, using annotations, and changing report views. See the analytics process from strategy to implementation to optimization.

Custom Alerts
Learn how to set up automatic alerts to notify you of major changes in your traffic.

Analysis: Putting It All Together
Learn how to apply secondary dimensions, use table filters, and create custom segments. Learn about custom dimensions, metrics, and audiences, and how to use them in your marketing campaigns.

Custom Reports
Learn what to do when standard reports don’t have the dimensions and metrics you need all in one place.

Non-Pageview Interactions
Learn how to report on non-pageview interactions, such as user interactions with a video player, file downloads, clicks on links to external sites, and navigating a single-page application.

Attribution
Understand how Google Analytics attributes conversions to marketing campaigns and learn how to report on multi-channel conversion paths throughout the customer journey.

Google Analytics 360
Get introduced to the enterprise-level version of Google Analytics and learn about the benefits of GA360.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.

Google Analytics 301

Learn the ins and outs of Google Analytics (Universal Analytics) administration and concepts, including how to speak to your implementation team. This course covers implementing and configuring Google Analytics, including code examples and directions to in-depth documentation. If you are not a technical person or the person in charge of making changes to your website, this course will help you learn when to ask and how to ask for the right kind of assistance.

The Google Analytics courses are focused on Universal Analytics. Each course will include a summary of Google Analytics 4 Properties and notable differences and recommendations. Check out our Google Analytics 4 Properties workshop to learn more about this new version of Google Analytics.

Business Benefits
  • Improve the quality of your data collection by learning best practices.
  • Understand technical concepts and improve your communication with analytics engineers.
  • Learn about privacy considerations pertaining to how Google Analytics uses cookies and collects and processes data.
  • Get a deeper understanding of how Google Analytics identifies traffic sources and attributes conversions to marketing campaigns.
Who Should Attend?
  • Digital strategists and marketers
  • Analytics engineers, web developers, or anybody with implementation responsibilities
  • Anybody who oversees or makes decisions based on web analytics data
  • Communications specialists with digital responsibilities
  • Common attendee roles: Digital Strategist, Web Developer, Communications Specialist, Analyst, Digital Marketing Manager
Need-To-Knows
  • Attendees should be comfortable with Google Analytics reports, metrics, and dimensions including goals and/or eCommerce, campaign tagging, and how to identify different traffic types.
  • Familiarity with HTML, CSS, and Javascript is helpful but not required.
  • It is strongly recommended attendees have access to a Google Analytics account prior to class.
  • Attendees should also have access to the Google Merchandise Store Google Analytics Demo Account. We will help you get set up during the training.
Course Overview

Configuration & Administration
Learn best practices for organizing accounts, properties, views, and managing user permissions, as well as the different settings in the interface and how they can affect your data.

Google Analytics Tracking Code
Walk through how the GA Javascript tracking code works with requests and cookies, as well as alternative tracking methods and advanced options with Universal Analytics.

Measuring Conversions
Review goals, including examples of how to implement ecommerce tracking code for eCommerce sites.

Non-Pageview Interactions
Learn how to use event tracking to collect data on file downloads, outbound links, interactive AJAX elements, and other non-pageview events. Learn how to set up virtual pageviews for hard-to-track goals, site search, and multiple steps on a single page. Includes code examples.

Cleaning Up Your Data
Learn how to use filters and views to manipulate data in Google Analytics, including an introduction to regular expressions. Get best practices for filters and profile settings including removing internal traffic and cleaning up URLs.

Cross-Domain & Subdomain Tracking
Learn about cross-domain tracking, subdomain tracking, the difference between the two, and when to use each option to track user journeys that span multiple domains in the same session.

Dedicated Q&A Time
A 30 minute Q&A time where your instructors can help with any questions surrounding your accounts.