Latest Articles by Samantha Barnes

Samantha Barnes

Samantha Barnes

Senior Director of Google Innovation

I have over 7+ years of experience working in marketing and 4+ years of experience as an advocate and consultant for thorough analytics implementations. I dig into data integrity issues with my technical knowledge and drive clients toward user-focused strategy and reporting with my creative skills.

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Sep 14 · Google

IP Addresses and Google Analytics 4: What You Should Know

Jul 12 · Google

So Long, Universal Analytics: Google Analytics 4 Replaces Universal Analytics

Oct 20 · Industries

Improving Patient Care with Google Marketing Platform and Google Cloud Platform

Mar 23 · Google Analytics

What Business Leaders Need to Know About Embracing Google Analytics 4 and Sunsetting Universal Analytics

Dec 2 · Google

Understanding Sessions in Google Analytics 4