Bounteous Named a Representative Vendor in the 2025 Gartner® Market Guide for Global Digital Marketing Agencies

Independent digital transformation consultancy recognized for Co-Innovation methodology and GenAI-powered customer experience solutions
CHICAGO, August 26, 2025 – Bounteous, a leading global digital transformation consultancy, has been recognized as a Representative Vendor in the 2025 Gartner Market Guide for Global Digital Marketing Agencies for the third time in a row.
According to Gartner: “CMOs can’t wait for their agencies to address GenAI’s impact. With budget pressure and growing CEO expectations for marketing, they must proactively optimize their agency rosters to align with business priorities, including increased use of GenAI.” The report highlights that: “still, agencies are making significant investments in AI training and technology,” and includes as an example, the Bounteous merger with Accolite Digital.
“Experience sits at the center of every transformation we lead,” said Michael Mayton, EVP, Experience Design at Bounteous. “By integrating AI into our Co-Innovation methodology, we’re helping brands design personalized, scalable experiences that adapt in real time. We bring together strategy, design, technology, and artificial intelligence to create experiences that inspire, perform, and endure. We believe this recognition reinforces how our teams unite data and creativity to deliver customer connections that truly set our clients apart in the market.”
Gartner research notes that “Marketers often turn to global digital marketing agencies to augment or replace internal marketing capabilities. CMOs report that agencies provide a greater depth and breadth of capabilities than can be found internally and that agency work output is often of a higher quality.” [1]
As marketing leaders face rising expectations to deliver ROI and embrace disruptive technologies, Bounteous combines deep expertise in AI, data, and experience design with strong partnerships across the technology ecosystem to help global brands accelerate transformation and create impact.
[1] Gartner, Market Guide for Global Digital Marketing Agencies, Jay Wilson, Jennifer Barry, Philip Black, August 18, 2025
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About Bounteous
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, Digital Experience Platforms, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,500+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. Discover more about our impactful work and expertise by visiting www.bounteous.com and following us on X, LinkedIn, Facebook, and Instagram.