Bounteous Strengthens EMEA Growth Strategy with Appointment of Industry Veteran Margaret Wagner
Bounteous Strengthens EMEA Growth Strategy with Appointment of Industry Veteran Margaret Wagner
LONDON, August 07, 2025 – Bounteous has appointed Margaret Wagner as senior advisor, reinforcing its commitment to accelerating growth and deepening strategic partnerships across the Europe, Middle East, and Africa (EMEA) region.
Wagner brings more than 30 years of leadership experience in digital transformation, customer experience, and data-driven marketing. Most recently, she served as president of EMEA at Merkle, dentsu’s customer experience brand, where she led a $400 million business across 17 markets, as well as integrating more than 10 acquisitions over her tenure. As the first executive to lead Merkle’s EMEA expansion, she played a pivotal role in growing the team from 15 to over 4,800 people.
A seasoned strategist and operator, Wagner shaped Merkle’s alliance ecosystem and built partnerships with global platforms including Adobe, Google, Salesforce, and Pega. Her teams delivered measurable outcomes for enterprise clients across industries.
At Bounteous, Wagner will advise on scaling the company’s Co-Innovation model - a proven framework for long-term digital innovation - and will help advance its partner ecosystem across EMEA. Based in the United Kingdom and originally from the United States, she brings deep cross-regional insight and a passion for building client-centric strategies at scale.
“Margaret’s appointment marks a significant milestone for Bounteous as we accelerate Co-Innovation and platform-driven transformation across EMEA,” said Ketan Somani, President of Strategic Industries and Regional CEO, EMEA and APAC at Bounteous. “Her expertise in customer experience, alliances, and business growth is unmatched and essential to our regional strategy.”
The announcement comes as Bounteous continues expanding its EMEA footprint and capabilities in collaboration with the world’s leading technology platforms.
