CIO and CMO Alignment: How to Win in the Age of AI

Artificial Intelligence has pushed the pace of digital transformation beyond anything we've seen before. To compete, CIOs and CMOs must move beyond parallel tracks and operate as strategic allies. This convergence isn’t theoretical - it’s happening now, and it’s reshaping customer experience, data strategy, innovation, and more. Partners who can help you future-proof your marketing and information systems processes are a must.

New research from Bounteous and partners (drawing on input from over 1,000 global senior decision-makers) reveals a defining insight: The most digitally mature companies - the ones outpacing competitors in revenue and innovation - are the ones that collaborate across functions and co-innovate with external partners as strategic equals.

Download the whitepaper below to see how companies are using AI today, and how they working to improve outcomes across their organizations.