CIO and CMO Alignment: How to Win in the Age of AI

Artificial Intelligence has pushed the pace of digital transformation beyond anything we've seen before. To compete, CIOs and CMOs must move beyond parallel tracks and operate as strategic allies. This convergence isn’t theoretical—it’s happening now, and it’s reshaping customer experience, data strategy, innovation, and more. Partners who can help you future-proof your marketing and information systems processes are a must.

New research from Bounteous and partners (drawing on input from over 1,000 global senior decision-makers) reveals a defining insight: The most digitally mature companies—the ones outpacing competitors in revenue and innovation—are the ones that collaborate across functions and co-innovate with external partners as strategic equals.

Insights and Analysis

• 84% of companies will increase investment in AI and data over the next 12 months. Yet over half say they fall short on key transformation capabilities like data management, integration, or AI implementation.
• CIOs and CMOs have identical top priorities:
  • Improve customer experience
  • Increase operational efficiency
  • Drive revenue growth
• Late adopters lose ground fast: Companies that delay transformation are 2x more likely to experience slower revenue growth.
• Collaboration is the tipping point. When CIOs and CMOs partner, 95% report improved customer experience and 93% see a boost in innovation.

What Winning Companies Do Differently

• Invest early and continuously in transformation—technology, culture and structure.
• Break down silos with cross-functional task forces driving shared goals.
• Engage co-innovation partners who act not as vendors, but strategic equals— bringing outside perspective, deep technical expertise, and proven implementation strategies.

Why Bounteous

Bounteous is the transformation partner of choice for brands like Domino’s and Caesars Entertainment, with independently verified advantages in:

• AI and data integration
• Speed to market
• Return on digital investment

We don’t just support change—we co-create it. Our hybrid model embeds with client teams, bringing bold ideas, tested solutions, and measurable outcomes.

Next Steps

The convergence is already happening. The only question is: Will your organization lead or lag? Let’s build your transformation roadmap—together.