Delivering Rapid Site Deployment with Drupal and Acquia
Imagine needing to launch multiple branded websites, each with its own look and feel, but all sharing the same core content and functionality. Now imagine doing that in just 10 weeks!
Aspirational features and challenging timelines are a scenario that we often encounter with our clients. And we find the best way to successfully launch high-quality sites is with the powerful combination of Drupal and Acquia’s digital experience platform. We'll share how we tackle the complexities of rapid site deployment to attain scalable results and strong digital experiences.
Many Brands, One Platform
Our clients, oftentimes, operate multiple brands under one corporate umbrella. And their business requirements are ambitious – including launching many brand-specific websites that share core service content and aggressive timelines in order to meet the demand of their service’s busy season. The need to maintain consistent and high-quality content across all brands, local customization, and seamless integration with essential business systems made Acquia’s turbocharged Drupal hosting and content offerings a natural choice for this client.
This isn't just a development sprint, it’s a high-stakes digital transformation.
A Technical Blueprint for Speed and Scalability
To meet the challenge, we must architect a robust and flexible solution. Our teams turn to Drupal and Acquia’s DXP. Here are some of the considerations that often come into play:
- Drupal Backend + Next.js Frontend: A decoupled architecture provides the flexibility and performance needed.
- Acquia Cloud Site Factory: Centralized management of multiple sites with rapid spin-up capabilities.
- Acquia Content Hub: Efficient content syndication across sites while maintaining brand uniqueness.
- Component-Based Design: Delivers reusable, brand-tunable components.
- Acquia Edge (Cloudflare): Ensures fast, secure delivery at scale.
- Acquia Convert: Streamlines optimization workflows and facilitates conversions.
Solving the Syndication Puzzle
One of the biggest challenges can be sharing core content across brands without compromising individual brand identities. To meet this business need, we devise an approach which includes Content Tokenization and Template-Based Components. The content tokenization allows us to inject brand-specific elements like logos and taglines into shared templates. The template-based components enable rapid development and customization without duplicating content structures. The result? A unified platform that feels custom-built for each brand.
A Scalable Platform with Real Business Impact
This development path allows us to deliver seamless customer experience, rapid deployment to meet accelerate timelines, the ability to spin up new sites in days versus weeks or months and enhanced marketing attribution and system integrations across the board. More than simply meeting an aggressive timeline, the team is able to roll out sites smoothly and scale in the future with additional brand launches.
This is a textbook example of what’s possible when strategy, development expertise, and the right tools come together. Drupal’s flexibility powers complex content syndication and integration needs. Thanks to Acquia’s ecosystem which enables rapid development at scale without sacrificing quality, we’re able to exceed our client’s expectations and set them up for success in their digital transformation endeavors, ensuring that these technologies translate into meaningful business outcomes.
