My early success in digital marketing came from organic search where I excelled at being able to identify technical and content issues that prevented the right people from finding my clients in search results. Now I use my experience identifying user intent to help clients implement and execute testing programs. An early adopter of Google Optimize, I had a hand in developing the Google Optimize public training for Bounteous. The training teaches companies how to integrate the tool with analytics, generate ideas worth testing, the importance of audience segmentation, and how to use what is learned to stack wins.
