"How Personal is Too Personal?" In Modern Marketing

Attendees will hear from Liz Nelson, Director of CRM & Personalization at Wingstop, and Niki Adams, VP of Solution Engineering at Bounteous, as they discuss the nuances of data-driven marketing and personalization.

The conversation will explore the delicate balance required to ensure that personalization remains meaningful and respectful. With the power of platforms like Agentforce and Data Cloud offering one-to-one personalization capabilities, how do you avoid the "creepy" factor in marketing efforts?

This session will help marketers understand how to leverage data intelligently and responsibly, ensuring that personalization is both effective and respectful of customer boundaries. 

Attendees will leave with actionable insights to apply in their marketing strategies.