How Personal Is Too Personal? When Marketing Knows Too Much

Join us for our speaking session with Wingstop at Salesforce Connections 2025!

Liz Nelson, Director, CRM & Personalization, Wingstop, and Niki Adams, VP, Solution Engineering, Bounteous, will dive into how Wingstop balances data-driven marketing, ensuring that personalization stays meaningful but not invasive.

With AgentForce and Data Cloud promising one-to-one personalization, it’s easy to forget that sometimes...it's creepy. The session will break down the art of segmenting intelligently, surfacing only what matters, and when not to personalize.

Core Topics:

• The “Creepy Line”: what data to reveal vs. what to keep hidden
• Dynamic content in action—without overwhelming the user
• What personalization actually means (beyond “Hi, [NAME]”)
• Examples of personalization tiers: transactional, derived, contextual 

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