NACS 2023 - Social Media Strategy Q&A Breakfast

Social media is a powerful way to build relationships and move people from casual customers to raving fans. But how do you create and execute the right strategy?

Abbe Wright, Bounteous Associate Director of Social Media and Ariel Norwood, Bounteous Senior Director of Marketing Engagement shared insights gained from building Wawa’s social following from 0 to over 2 million, and how other retailers are shaping a social strategy that is integrated with their overall digital plan.