Conference
Event Details
Taking Your Data Strategy to the Next Level
Social Media Day PHL 2023
This event occurred on Thu, Jun 29, 2023
Abby Matchett, Senior Director of Data Strategy, spoke at the 2023 Social Media Day PHL on how marketers can take their data strategy to the next level. The session covered the role of data in digital marketing and media, the importance of a test-and-learn mindset, how to construct a data strategy roadmap, growing your digital data, and how to convince colleagues of the importance of a data strategy.
Featured Speakers
VP, Data Strategy
