MarTech Conference - Organizational Considerations for Realizing Value with a CDP

Many CDP projects stall after go-live. Learn why this happens and how to build a roadmap that drives ongoing value from your Customer Data Platform.

AI is transforming customer data platforms into real-time growth engines, enabling smarter personalization, predictive insights, and automated marketing actions.

Unifying customer data across channels with CDPs, CRMs, and MDMs is vital, but tech resistance and jargon hinder adoption. Teams must collaborate.