MarTech Conference - Organizational Considerations for Realizing Value with a CDP

Unifying customer data across channels with CDPs, CRMs, and MDMs is vital, but tech resistance and jargon hinder adoption. Teams must collaborate.

Digital interactions are now a part of daily life, from brand apps to emails and text alerts, keeping us constantly connected.

Discover how integrating CDPs like ActionIQ with GMP transforms first-party data into powerful, personalized marketing campaigns.