Adobe Summit 2023 - Building and Scaling for Customer-Centric Personalization

At Adobe Summit 2025 last month, Adobe was among the latest to showcase their focus and evolution into the AI Era. The conference focused heavily on leveraging AI to bridge the gap between marketing and creative, the evolution toward customer journey orchestration, and nurturing the AI-human partnership.

The blog post discusses the importance of creating an effective measurement framework by breaking down organizational silos, especially in industries like healthcare and financial services. It advocates for breaking down measurement silos and ensuring teams share consistent metrics, leading to enhanced decision-making and business success.

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