Webinar

Event Details

From Activation To Analysis: Understanding Adobe Journey Optimizer, Adobe Real-Time CDP, Adobe Customer Journey Analytics

This event occurred on Tue, Feb 28, 2023

From Activation To Analysis: Understanding Adobe Journey Optimizer, Adobe Real-Time CDP, Adobe Customer Journey Analytics

Watch Bounteous experts Kevin Haag and Holly Quezada as they address common challenges and discuss how to leverage the capabilities of Adobe’s Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA), to activate and then measure meaningful customer experiences at scale. 

You’ll Learn:

  • The importance of governance and privacy
  • How to accelerate implementation and return on investment
  • How to use these solutions together and independently to achieve personalization at scale

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Featured Speakers

Holly Quezada
Senior Director, Martech Engineering
Kevin Haag
VP, Customer Data Platforms