Adobe Summit Webinar Series: Get It Right: Adobe Experience Manager Cloud Migration Tips & Tricks

Explore the rise of SaaS Marketing Mix Modeling platforms and how they compare to custom MMM models for strategic marketing leaders and paid media teams.

At Adobe Summit 2025 last month, Adobe was among the latest to showcase their focus and evolution into the AI Era. The conference focused heavily on leveraging AI to bridge the gap between marketing and creative, the evolution toward customer journey orchestration, and nurturing the AI-human partnership.

The blog post discusses the importance of creating an effective measurement framework by breaking down organizational silos, especially in industries like healthcare and financial services. It advocates for breaking down measurement silos and ensuring teams share consistent metrics, leading to enhanced decision-making and business success.