I'm passionate about using data to help companies make better decisions. I have expertise in both Adobe Analytics and Google Analytics (GA/GA360/GA4) and strive to help enterprise-level clients make data an ingrained part of their culture that permeates through their decision-making process. I thrive on helping clients ensure they have a rock-solid foundation of data they can trust, a long-term strategy to progress them up the digital maturity model, and actionable tracking that can allow them to impact their bottom line.